Key Accounting Numbers to Guide Your Business - CFO Source
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Key Accounting Numbers to Guide Your Business

It’s not an understatement that small business owners carry a lot of weight on their shoulders. From sales and marketing to production, customer service, and overall financial management, small business owners have many responsibilities. Running a successful business requires careful monitoring and analysis of various financial metrics. These key accounting numbers provide valuable insights into your company’s financial health and can guide strategic decision-making. Here are some essential accounting numbers to help guide your business.




Revenue is the total amount of money generated from the sale of goods or services. Tracking revenue helps measure the overall performance and growth of your business. By comparing revenue figures over time, you can identify patterns and make well-informed decisions related to pricing strategies, your product or service offerings, and potential opportunities for market expansion.


Gross Profit

Gross profit is the difference between revenue and the costs associated with producing goods or delivering services. It represents the profitability of your core operations before considering overhead expenses. Monitoring gross profit helps assess the efficiency of your operations and pricing strategies.


Net Profit

Net profit, also known as the bottom line, is the amount of money your business earns after deducting all expenses, including overhead costs, taxes, and interest, from the revenue. Net profit reflects the profitability of your business and is one of the most important indicators of a company’s overall financial health. Tracking net profit over time is crucial for evaluating financial performance and determining areas for both cost control and revenue enhancement.


Cash Flow

Cash flow measures the movement of money in and out of your business, considering both operational and non-operational cash inflows and outflows. Positive cash flow ensures that your business has enough liquidity to cover expenses, invest in growth opportunities, and withstand unforeseen challenges. Even if your profit and loss (P&L) statement consistently show a profit, you may still encounter cash flow issues. By actively monitoring cash flow, you can identify potential cash crunches, plan for short-term and long-term funding needs, and safeguard the financial stability of your business. This approach to cash management allows you to maintain a healthy balance between profitability and liquidity.


Accounts Receivable and Accounts Payable 

Accounts Receivable represents the money owed to your business by customers for goods or services provided on credit. Accounts Payable represents the money your business owes to suppliers or vendors. Monitoring Accounts Receivable helps ensure the timely collection of payments while managing Accounts Payable helps maintain good relationships with suppliers and avoid late payment penalties. Effective management of Accounts Receivable and Accounts Payable is crucial for maintaining healthy cash flow.


Return on Investment (ROI)

ROI, or Return on Investment, assesses the profitability and efficiency of investments or projects compared to their costs. By calculating ROI, you gain insights into which investments yield the highest returns, allowing you to make informed decisions when allocating resources. This allows you to optimize resource utilization and prioritize investments that offer the greatest potential for profitability.


Debt-to-Equity Ratio

The debt-to-equity ratio compares your business’s total debt to its shareholders’ equity. It indicates the proportion of financing provided by creditors versus shareholders. A high debt-to-equity ratio may indicate higher financial risk and dependency on borrowed funds. Monitoring this ratio helps evaluate your business’s financial leverage and assess its ability to manage debt obligations.


Need Help with Small Business Accounting?

At CFO Source, we have over 20 years of experience helping businesses with tasks such as tax planning, accounting, business guidance, QuickBooks, and more. We’ll help your business reach new heights by providing exceptional accounting, tax planning, and more. Contact us today to learn more.

What Our Clients Say...

"We struggled for several years with high turnover in our bookkeeper position, which resulted in missed billings and duplicate payments. Craig Kershaw was able to locate a high caliber person who quickly took over the accounting and is now helping to expand the business into new markets. I no longer worry about whether my accounting is being done properly."

-Bryant Brambeck, Owner, Liberty Emblem Company

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